In the last post, I spoke about how the eCommerce organisations are now trying to focus on the whole end to end band width of consumer experience...
Through this post, my intention is to briefly focus on how the eCommerce companies are going ahead in executing this focus shift and in which areas, by citing various examples.
Also, in some instances, I will like to showcase how traditional companies are fighting this onslaught.
Today is the world of instant gratification - " I want it now and I want it here "
This is what is driving the think tank behind the Delivery / Fulfillment & Last mile guys.
Big Basket has started recently to tie up with local stores which brings them one step closer to the Customer - it acts as collection centers (Aas Paas) for specific local pin codes thus reducing the turn-around time for orders in that area and helps BigBasket to minimize their inventory ....
Flipkart has tied up with Mumbai Dabbawalas - since this will give them an increased reach & address finding efficiency in the last mile.
Companies like iPay is trying to increase eCommerce penetration to tier 3 cities and villages through their unique model, which involves the local kirana shop...
"Ipay, via its brand Dukan Line, taps consumers who are unaware of e-retail or uncomfortable buying online due to lack of trust, or for want of assistance," says Lakamsani. Basically, the customers of the kirana store, using Dukan Line business boxes, identify the item they want to purchase, and pay cash to the store owner. Ipay places the order on their behalf to the distributor/manufacturer, who delivers it to the customer." - Economic Times
http://ipay.in/
Big Bazaar Online Franchisee - Is trying to make the corner Kirana shop a one stop buying shop for all your needs...it is basically making the kirana shop which has limited category with limited inventory, into a supermarket with unlimited category and unlimited inventory!
Multichannel - Big Bazaar plans to launch it's etailing App soon which will help consumers compare product prices across the web and get it from BigBazaar at a lesser price!
"Who is afraid of ecommerce?" Biyani asked. "Even if you open 10 sites in 10 years, it will be 10% (of the total organised retail market). Secondly, worldwide, multichannel is the way. Traditional retailers doing multichannel is a bigger thing than pure online in any which way." - Economic Times
Through this post, my intention is to briefly focus on how the eCommerce companies are going ahead in executing this focus shift and in which areas, by citing various examples.
Also, in some instances, I will like to showcase how traditional companies are fighting this onslaught.
Today is the world of instant gratification - " I want it now and I want it here "
This is what is driving the think tank behind the Delivery / Fulfillment & Last mile guys.
Big Basket has started recently to tie up with local stores which brings them one step closer to the Customer - it acts as collection centers (Aas Paas) for specific local pin codes thus reducing the turn-around time for orders in that area and helps BigBasket to minimize their inventory ....
Flipkart has tied up with Mumbai Dabbawalas - since this will give them an increased reach & address finding efficiency in the last mile.
Companies like iPay is trying to increase eCommerce penetration to tier 3 cities and villages through their unique model, which involves the local kirana shop...
http://ipay.in/
Big Bazaar Online Franchisee - Is trying to make the corner Kirana shop a one stop buying shop for all your needs...it is basically making the kirana shop which has limited category with limited inventory, into a supermarket with unlimited category and unlimited inventory!
Multichannel - Big Bazaar plans to launch it's etailing App soon which will help consumers compare product prices across the web and get it from BigBazaar at a lesser price!
"Who is afraid of ecommerce?" Biyani asked. "Even if you open 10 sites in 10 years, it will be 10% (of the total organised retail market). Secondly, worldwide, multichannel is the way. Traditional retailers doing multichannel is a bigger thing than pure online in any which way." - Economic Times
